Backdraft Privacy Policy

Last Updated October 12, 2019


This Privacy Policy ("Privacy Policy") explains how Backdraft, Inc. ("Backdraft," "us," "our," and "we"), collects, uses, and shares information when you interact with us. This Privacy Policy applies to all users of Backdraft's website as published at (and any other websites with "Backdraft" branding that link to this Privacy Policy), and any mobile-device applications we offer, such our iOS and Android applications, that are branded "Backdraft" and link or reference this Privacy Policy (collectively, the "Services").

Please read this Privacy Policy carefully. This Privacy Policy replaces and supersedes the last version of this Privacy Policy for all users (including for those users that registered prior to the Effective Date). If you do not agree to our practices, please do not register, subscribe, create an account, or otherwise interact with the Services. By signing up for, using, or continuing to use the Services, you consent to the privacy practices described in this policy.

This Privacy Policy is incorporated into and is subject to the Backdraft Terms of Use. Capitalized terms that are not defined in the Privacy Policy have the meaning given to them in the Backdraft Terms of Use.

Our Privacy Policy is organized as follows:

  1. Types of Information We Collect

  2. How Backdraft Uses Information

  3. When and Why Backdraft Discloses Information

  4. Your Choices

  5. Accessing and Correcting Information

  6. Security of Personal Information

  7. Our Commitment to Children's Privacy

  8. International Visitors

  9. California Privacy Rights

  10. Changes and Updates to this Privacy Policy

  11. Our Contact Information


1. Types of Information We Collect

We may ask you to provide information when you register, subscribe, or create an account for our Services, link your Backdraft account to your preferred banking institutions, contact Backdraft for customer service purposes, or otherwise interact with or use the Services. We may collect certain types of information, including information that can be used to identify you, such as your name, email address, mailing address, phone number, date of birth, geographic location, and mobile device data (as described below) (“Personal Information”), and information that does not identify you personally. We may collect the following types of information, including Personal Information:

  • Registration and Contact Information that allows you to register for the Services and allows us to communicate with you, such as your name, email address, password, social media user account names, telephone number, or other address at which you receive communications from or on behalf of Backdraft. If you sign up using a social media account, we will also receive information from that service, such as your friend list, email, name, and birth date.

  • Relationship Information that helps us to understand who you are and what types of offers you might like, such as lifestyle, preference, and interest information; the types of offers that interest you; information collected from social media interactions (such as via Facebook Connect); and demographic information (e.g., birth date, gender, ethnicity, education, household income, and marital status).

  • Search Information, meaning the terms or keywords you search for when using the Services, both online and on the Backdraft mobile application.

  • Purchase Information about the items you purchase, such as item descriptions and quantities, time of purchase, total purchase cost, and the store you purchased the items from. Purchase information also includes any information (including Personal Information) that may be found on a receipt copy that you submit to us when completing the redemption of an offer.

  • Transaction Information about how you interact with the Services, such as the offers you view and redeem, other products you purchase, and the stores you prefer; other information about how you use our Services, email, other communications, and applications; and how you interact with Backdraft's merchants, business partners, and service providers.

  • Banking Account Information, meaning the financial institution, account name (checking, savings, etc), account type, masked account number and the historical and future transaction information associated with those accounts that you agree to send us, such as the items you purchase, the prices charged, the stores you purchase them from, and when. We collect this information only if you choose to connect your Backdraft account to banking institution. We do not collect payment card account number/expiration/security code information, pharmacy account information, prescription histories, medical information or other information that is generally not found on a purchase checkout receipt issued at a retailer register.

  • Location Information including state/province, city, or zip code, as well as precise location data and associated time of day, if you have activated our Services on a mobile device and permitted your mobile device to transmit location data. 

  • Mobile Device Information. We collect certain information about your mobile device when you use our Services, including device identifier (such as the Android Advertising ID and the Apple iOS IDFA), user settings, the make, model, and operating system of your device, information about other applications installed on your device (and, if you use an Android-based mobile device, how you use them – e.g., frequency and duration of use), and information about your use of our Services while using the device, such as your use of features, functions, or clicks on notifications or content.

  • Invisible CAPTCHA. Our Services may use Invisible CAPTCHA. Invisible CAPTCHA is a third-party software that operates in the background of our Services and collects information about users for security purposes. Information collected through the use of Invisible CAPTCHA is held in accordance with the Google Privacy Policy, located at

    • Information from Cookies and Similar Technologies. When you use our Services, we and our partners may collect certain information using cookies and similar technologies, such as pixel tags, web beacons, browser analysis tools, and web server logs. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser/app. A persistent cookie remains after you close your browser/app and may be used by your browser/app on subsequent visits to the Service. Pixel tags and web beacons are tiny graphic images placed on website pages or in our emails that allow us to determine whether you have performed specific actions. When you access these pages or open email messages, the pixel tags and web beacons generate a notice of that action to us, or our service providers. These tools allow us to measure response to our communications and improve our web pages and promotions.

      We collect many different types of information from cookies and other technologies. For example, we may collect and record information from the devices you use to access our Services, such as your IP address, operating system type or mobile device model, mobile device identifiers, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone of your device. We may also collect information about the website you were visiting before you came to our Services and the website you visit after you leave our Services.

      In many cases, the information we collect using cookies and other tools is used in non-identifiable ways, without any reference to Personal Information. For example, we use information we collect about users to optimize our Services and understand its traffic and usage patterns. In other cases, we associate the information we collect using cookies and related technologies with Personal Information. In that case, this Privacy Policy governs how we use that information. Additionally, if you have visited our mobile website or activated one of our mobile-device applications, and if the settings on your location-aware device allow us to receive Location Information, we will collect that automatically. If we associate Location Information with other Personal Information, this Privacy Policy governs how we would use that information too.

      Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings. However, please be aware that if you delete, or choose not to accept, cookies from our Services, you may not be able to utilize the features of our Services to their fullest potential. Finally, please scroll down to the Your Choices section below, under the heading “cookies,” for more information about your cookie-related privacy options.

  • Information from Third Parties. We may receive information about you from third parties and combine it with information we have about you.
    If you use a social media platform, a mobile device or other third-party method of communication to interact with Backdraft or the Services, that platform may have a specific privacy statement that governs the use of information related to that platform. If you have questions about the security and privacy settings of your mobile device, please refer to instructions from your mobile service provider or the manufacturer of your device to learn how to adjust your settings.


2. How Backdraft Uses Information

You use Backdraft as your shopping companion, and we and our partners will use the information we collect from and about you in many ways to help you shop and learn about your shopping habits. This includes using the information in creative ways so that you may be provided with shopping-related services and for advertising and marketing to you. Backdraft and our partners use information to:

  • Operate and improve our Services, including web hosting;

  • Sending emails on our behalf;

  • Having third parties process payments;

  • Analyze and understand how you use our Services;

  • Evaluate the types of offers, products, or services that may be of interest to you and provide you with offers from participating brands and retail clients that are more relevant to you, including offers based on variables such as stated and anticipated user interests, personal characteristics, consumption of advertisements, past shopping list placements or searches, past offer redemptions, or user location; Evaluate eligibility of users for certain offers, products or services;

  • Track redemption of offers and past purchases, including audits of user rewards distributed and fraud prevention;

  • Perform aggregated, pseudonymous (unless otherwise consented to by you) analytics that may be used for Backdraft’s and any third parties’ marketing, advertising, and data enrichment activities;

  • Provide customer support to users;

  • Fulfill requests for Backdraft services, including validation by invisible CAPTCHA;

  • Communicate and provide additional information which may be of interest to you about Backdraft and our merchants and business partners, such as Backdraft news, special offers, announcements, and marketing materials;

  • Infer the location of the places you visit most often, determine your frequency or the amount of time spent at these locations, and send notifications when you arrive at or leave those places;

  • Send you reminders, technical notices, updates, security alerts and support and administrative messages service bulletins, or marketing;

  • Provide advertisements and marketing solicitations to you through the Services, email messages, text messages, push notifications, applications, or other methods of communication;

  • Administer surveys, sweepstakes, contests, or other promotional activities or events sponsored by us or our partners;

  • Manage our everyday business needs such as website administration, forum management, analytics, fraud prevention, Terms of Use or to comply with the law; and

  • Carry out other purposes to which you consent.

In addition to the foregoing, we may aggregate information and use it for any purpose.

3. When and Why Backdraft Discloses Information

Service Providers. Providers. We may share information with our service providers that provide services for us to assist us in carrying out the purposes described in Section 2 above.


Merchants and Business Partners. We work with various partners so they can provide shopping-related services, advertising, and marketing to you when you use our Services. To facilitate these activities, we may share information about you with our partners. You may be able to adjust how we share information by changing options within the Services. We encourage Backdraft's merchants and business partners to adopt and post their privacy policies. The use of your information by such parties is governed by their privacy policies and is not subject to our control. When you choose to interact with a Backdraft merchant or business partner, we encourage you to read any privacy policy they may have posted on their website.


Third Parties. Backdraft shares information with third parties and service providers, but other than (i) hashed information, device identifiers, or location information (in each case pseudonymized), and (ii) information shared with third party service providers who only use the information to assist us with internal management of our Services (for example, to detect and prevent fraud), we do not disclose your contact information or other personally identifiable information (PII). We share information with third parties to assist us in carrying out the purposes described in Section 2 above.


Merger, Sale, or Other Asset Transfers. We may share your information to effect a merger, acquisition, or otherwise, and to support the sale or transfer of business assets. If Backdraft is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or prominent notice on one or more of our Services of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information.


As Required by Law, to Enforce Laws and Similar Disclosures. We may also disclose Personal Information to defend ourselves in litigation or a regulatory action; when required or advised to do so by law, such as in response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts in the United States and other countries where we operate; to enforce our rights or protect our property; to protect the rights, property or safety of others, investigate fraud, respond to a government request; or as needed to support auditing, compliance, and corporate governance functions.


Analytics. We also use third party services, such as Google Analytics, to help us understand how visitors interact with our website and to help improve our user experience. Google provides additional privacy options regarding cookie use described at


Aggregate Data. Backdraft may also disclose information about you that is not personally identifiable. For example, we may provide our merchants, business partners, or other third parties with reports that contain aggregated data, statistical data, and/or anonymized data.


Consent. We may also share your information with your consent.

4. Accessing and Correcting Information

Keeping your information helps ensure that we provide you with the best offers available through our merchants and business partners.

You may update or correct your profile information and preferences at any time by accessing your Settings through the Service.

If you want to close your account or have other questions or requests, or if you would like to access or request a correction to any other information we hold about you, please contact us at If you wish to cancel your account, contact us at

Please note that while your changes are reflected promptly in active user databases, we may retain all information you submit for as long as needed to fulfill a legitimate business need or as required by law, including for backups and archiving, prevention of fraud and abuse, compliance with legal obligations, dispute resolution, enforcing our agreements, and analytics.

5. Security of Personal Information

We use certain physical, managerial, and technical safeguards that are designed to improve the integrity and security of your Personal Information. We cannot, however, ensure or warrant the security of any information you transmit to us or store on the Service.

6. Our Commitment to Children's Privacy

We do not knowingly collect, maintain, or use personal information from children under 16 years of age, and no part of the Service is directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Policy, then you may alert us at


7. International Visitors

The Service is hosted in the United States and is intended for visitors located within the United States. If you choose to use the Service from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personally identifiable information outside of those regions to the United States for storage and processing, and by providing your personally identifiable information on the Service you consent to that transfer, storage, and processing.

8. California Privacy Rights

If you reside in California and have provided your information to us, you may request information once per calendar year about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted to us in writing at, or write to us at the address provided below, with "Request for California Privacy Information" in the subject line and body of your message.

9. Changes and Updates to this Privacy Policy

We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective when it is posted. If we materially change the ways in which we use or share personal information previously collected from you through the Service, we will notify you through the Service, by email, or other communication.

10. Our Contact Information

Please contact us with any questions or comments about this Privacy Policy, your information, our use and disclosure practices, or your consent choices by e-mail at